ME = Consumer
“I am your client. I want my needs to be understood and satisfied. I am different from others and deserve for special attention.”
Business evolves through industrial period into being customer-oriented. Understanding your client is the key to success and competitive advantage. Indeed, world development and changes are driven by consumer needs and desires. World meets diversity of innovations in order to improve customer experience and wins the one who gets there first.
Be curious – Understand your client – Make the first move